Let’s get started, but first: Is your conversion rate higher or lower than average in your industry?įind out with our conversion rate benchmarks Conversion Rate Optimization: The Conventional Wisdom How You Can Replicate the Success of Top Landing PagesĪre you ready to find out why everything you thought you know about CRO is wrong?.Why Conventional Wisdom Around Conversion Rate Optimization is Silly.But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today.

Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. Do you want to be average, or do you want your account to perform exponentially better than others in your industry? We recently analyzed thousands of Google Ads (formerly known as AdWords) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Ideally, you want to break into the top 10% - these are the landing pages with conversion rates of 11.45% or higher. Conversion is a key element in your paid search strategy after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.īut what is a good conversion rate? If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher.

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